No Need to Sugar Coat

There is no need to sugar coat anything, especially design. Long, clever sounding words that is just not needed. This happened to me in my first job after graduating - a snooty PR individual attempted to loose contact with our audience by taking up un-needed, extravagant amplifications in our communications!

Not quite sure how to describe the comical design and appearance of projects and brand such as these but I love it. Ben & Jerrys, Innocent Smoothies and the famous Welsh brand (formely known as Mr Creemy) Subzero Ice cream all choose a specific approach to attract and engage with their audience. Innocent Smoothies is a prime example that doesn't offer a product range but a 'family' of smoothies, juice drinks and other creative approaches to squeezing in your 5-a-day. Their new 'Superhero Smoothie' TV ad follows a DIY approach to creative TV adverts with a simple smoothie bottle on a stick. Very Blue Peter but still quite successful.

Ben & Jerrys have a strong presence in the UK and provide as much fun, games, flavour and goodness as it possibly through colourful TV adverts which drive traffic to their website, successfully making you want to go out and get your head into a tub of chunky monkey.
Mr Creemy has been around for years but due to a dispute over its trademark, it opted for a rebrand and what turned out to be a whole new direction.

Subzero was the result to compete as a contender against big names on the supermarket isle. The 'ultra cool', contemporary and sophisticated new look with quirky website was obviously all aimed at attracting a younger, more affluent audience and I hope it has.

My conclusion for this approach to design and advertising ... very art-and-craft-esque! Enough of this pretentious hogwash and baloney - keep it simple!

Here's my business card ...

I seemed to have developed a strong interest in business cards. Here is a collection of creative business card designs. If that isn't enough, here are another 44 top business card concepts, to view and be inspired by!
It can act as a simple source of information and contact, be a good conversation starter and networking tool and more importantly be the first (and some times only) opportunity to make a good impression.
This is probably the most amazing business card video ever. It's yet another smashing viral ad from those clever muffins at Go Viral...so may I present to you the Master of Business Card throwing! I think I need to hire this guy for a day, to throw some HIRE ME business cards into the offices at BBH, Ogilvy and Fallon, see how that goes down!

Day 2: Snap Happy

Snapped this photo on my blackberry. Not a high quality pic but I love taking photo's. Recently got to photograph a fashion shoot at Swansea Met Art+Design Studio-more glamorous than the last shoot I did in a Care Home! Will post some photo's of that fashion shoot when I touch them up on photoshop.

I'm trying to break away from being a little too snap happy with landscapes and need to get a digital SLR as opposed to film. One day I hope to get my work up in an exhibition or gallery somewhere. (Will keep ya posted!)

Started off the day with nutella on toast then spent the morning tweetin from 7 company/client twitter pages, more web design and drank plenty of tea. Heading off to watch a friend play womens rugby for Cardiff Blues this evening of all things!

My thought from today is: 'you can never have too many ideas hence you can never have too many notebooks'.