
I was always a huge fan of LEGO as a kid, (obviosuly the sole reason why I have uploaded this image!) but yes indeed: things are not always what they seem. Take a look at this poster advert, promoting 'LEGO for adults'. The pixelated figure is actually made out of lego blocks...or is it? That must have taken some doing. It would have been fun to have come up with the creative strategy to this! It was part of a short series of similar posters but it does do the job. Just goes to show, the key to a good campaign: keep it simple. In all fairness, it's clever, but does it jump out at you? For more LEGO antics, visit the HELLO YOU CREATIVES blog where thay have a video of a fully functioning LEGO printer. Also take a look at the campaigns section of my website where my LEGO campaign got featured in Nuts magazine!

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