Campaign Concepts - Levis

I have to admit: I am not a copywriter, so no good at juggling around words. As a wannabe creative, I am never short of a few good ideas. If you haven't heard, Bartle Bogle Hegarty (a company I would love to work for) has just ended their 28 year long account with Levis. (Take a look at this Guardian article for more info). Due to this, I set about seeing what I could come up with and have produced three campaign concepts ...

Concept 1. Fat Guy Friendly

Not a p**s take but a comical approach to promoting how flexible and comfy Levis branded jeans can be. It has hidden messages showing that it's not about body size, it's about feeling comfortable and in Levis jeans - anyone will.

Concept 2. You too could look this good*

A cheeky campaign stating that in a Levis pair of jeans...you could look as good as this average everyday Joe/Josephine.

Concept 3. nothin' butt

Again showing how comfortable you can be when wearing a pair of Levis branded jeans. Snug and sitted yet flexible and snug!

Concept 4. take note

Instructing the viewer to pay attention to what Levis have to say about, you and their products.

I'll put more visuals and mock ups on the ol' facebook page and see if I can't submit some on the Creative Review Feed. Take a look and let me know what you think!

I haven't blogged for ages!

Today I hear BBH have said goodbye to their 28 year long account with my second favorite (my first being Lucky Brand) denim company Levis. They'll be in the market for a new agency but I'll see if I can't get busy and create some clever concepts to send their way before hand.

On the subject of clever concepts, that amazingly put together Old Spice viral ad', I blogged about a while ago, has taken itself up a notch by continuing to create brand awareness through follow up social media. Via @oldspice twitter page anyone can ask the handsome 'Old Spice Guy' something and in return large cooperations and celebs have received personal video messages from the strong scented actor!

As I said before Old Spice has always been something your dad would have in his bathroom cabinet. Today however thanks to the work of agency Wieden + Kennedy’s and this genius campaign, Old Spice will now considered as being "hip, funny and cutting-edge".