Wednesday, 26 May 2010
During her recent telephone music video, which is over 9minutes long, hoasts a wide variety of big named brands. I watched it again and I spotted 10 products - all probably paying hundreds of thousands of mula to appear. Wonder bread, diet coke, polaroid, plentyoffish.com, Hewlett Packard, chevy trucks, monster heartbeats headphones, coors light (my personal favorite), miracle whip sanwich spread, some other brand of honey bun snack for 50c, while coming out on top was Virgin Mobile who was endorsed as the official network provider for Gaga! Lady Gaga actually landed a job out of all this with Polaroid, as Creative Director on their new product line. Well if she can land a creative job, my chances are looking up!
Other product placements include: redbull appearing in computer games; sony ericsson being the choice of the recent James Bond; Old Spice, Powerade & Wonderbread in Talladega Nights; Mini Coopers in both the Italian Job movies; FedEx in Castaway; probably the biggest is the Sex in the City movie - I have never seen/heard so many fashion labels in such a short space of time and I am sure SATC2 will not be lacking in promoting Jimmy Choo's jelly shoes, Chanel egg cups or Louis Vuitton headge clippers!
These big names have an advertising spend of millions so can afford just a few seconds of exposure. Millions yes, but they are obviously not the industry number 1. Keep an eye out next time you're munching away on your popcorn in front of the big screen and count how many brands you can spot!
Tuesday, 25 May 2010
On the subject of exhibitions, now is the time for graduate shows. I have mentioned graduate fashion week before but find out where your nearest design or art college is and get along to their showing. Today I am popping along to the Swansea Met Foundation Degree end of year show, titled 'HOW IT IS' and am looking forward to it.
Another is the University of the Arts London who all throughout the summer, will be opening their doors at various campus locations from June - July to showcase graduates work. You should make a trip to London and if you have yet to visit the V&A or the Design Museum, I strongly suggest you do! Plan a visit for the 6th June for the amazing Art Car Boot Fair on Brick Lane:
'The funkiest car boot ever' Wall Street Journal.
I would love to be able to sell, display & exhibit work. I can't exhibit grafitti on a back street + it's not the same uploading snaps for all to see on facebook. Having something I have created hanging on a gallery wall would be a great achievment.
Monday, 24 May 2010
Saturday, 22 May 2010
When I used to visit Birmingham every 2weeks with Virgin Trains, the carridges did smell, they were far too busy and I almost always had to give up my seat to someone else and stand for the entire journey and there was an absence of windows to stick your head out of BUT none of that matters - their advertising and marketing campaigns are just spot on! My trips up to Brum were similar to their 'Booty Train: Where do you want to be?' advert, where for about a year after graduating I made the trek up to see my long term loved one. Their Native American ad, directed at business types is quite amusing however their launch advert was seen on platforms, billboards, online and TV. The Return of the Train campaign re-launched train travel and set the standard for other rail providers.
Friday, 21 May 2010
1. Old Spice - an original ad that is planned out to the last detail. Wieden + Kennedy, a creative agency based out of Portland, Oregon took 3 days to create without using special effects. Everything you see is real! (execpt the diamonds). There is such a huge difference between how advertising effects a brand. Old Spice in the USA sponsor NASCAR yet in the UK it's known as an 'old man fragrance'! If they brought the ad over here, it would certainly boost sales.
2. In this ad, Air New Zealand send out the message that their company has nothing to hide in their air travel costs. It shows air cabin crew and pilots with their uniforms body painted on! I spotted this and had to send the link to a professional bodyartist, called John Davis. The ad isn't that amazing but a clever ad' all the same.
Thursday, 20 May 2010
Wednesday, 19 May 2010
I couldn't quite put my finger on this piece of advertising: Why has hollywood actor Willem Dafoe done the new birds eye advert - is he that short of cash or do birds eye really need to sell more peas!? He plays the voice of a cute polar bear as part of the £9million campaign across radio and TV. They are obviously trying to build brand awareness with the hope people will eat more fish fingers! Well I love peas, fish fingers and ... Milky Way! Was so happy to see the old advert back on TV as it took me back to my younger years!
Moving on to the subject of photography, the search for the Great British Photograph is on + I will certainly try my best to enter! On the judging panel is Vogue UK Creative Director, Robin Derrick. Now there's someone with an impressive CV and one of the most sought-after creative directors in the world, something I aspire to be! If you're in need of some photography inspiration have a look at local photographer raywatkinsphotography, whos wife is the MD in the offices next door. And if you got another 2min, visit my website to see my recent fashion photography snaps or my flickr page. I just love taking photos!
Tuesday, 18 May 2010
Up in Brum there is Created In Birmingham's ‘Not My Type’ Exhibition showing the work of 35 local artists who created illustrations from A-Z, 1-10 & punctuations. Visit their website or stop in if you are in the Bull Ring Shopping Centre before June 1st - it's impressive.
Not sure if you’ve noticed the new Waterstones image? Yes the beloved seller of books has re-branded. Bringing the logo up to date by loosing capital letters & trying to look a little bit more like amazon. They could have a lot of fun with it – and they have, but still I prefer the hogwartian-style older image that a book shop should represent. The more I look - it reminds me of saggy body parts!
Moving on to another typography project from advertising agency Saatchi, is the ‘Communication of Joy with Durex’. An impressive bit of work well worth the look (and a giggle!) Another re-brand was that of the famous swanky London hotel Claridge's. This was a heavy piece of work - not only was it a logo but a working image present on basically everything: 'branded teapots and egg cups through to slippers and dressing gowns'.
Friday, 14 May 2010
Wednesday, 12 May 2010
NPower have again busted out the duo for their 2018 World Cup backing bid ad campaign - it's worth watching. I see Louis Spence getting his moneys worth from his new found fame-appearing in a viral video to launch a new channel for lasminute.com. Man that guy can move! I would love to be able to work on creative campaigns of such a large scale - I'll keep at it and will strike it lucky.
Finally got my website up to scratch - take a peek at http://www.owenmorgs.com/. Then if you got 2minutes, take a look at the photography belonging to Stephen McLaren - it's well worth it!
Snapped this photo on my blackberry. Not a high quality pic but I love taking photo's. Recently got to photograph a fashion shoot at Swansea Met Art+Design Studio-more glamorous than the last shoot I did in a Care Home! Will post some photo's of that fashion shoot when I touch them up on photoshop.
I'm trying to break away from being a little too snap happy with landscapes and need to get a digital SLR as opposed to film. One day I hope to get my work up in an exhibition or gallery somewhere. (Will keep ya posted!)Started off the day with nutella on toast then spent the morning tweetin from 7 company/client twitter pages, more web design and drank plenty of tea. Heading off to watch a friend play womens rugby for Cardiff Blues this evening of all things!
My thought from today is: 'you can never have too many ideas hence you can never have too many notebooks'.
Tuesday, 11 May 2010
Difficult client number one - had me re-colour marketing material designs in 4 different shades of background, which to be honest all looked the same. Difficult client number two - decided they want to change the font colour across 32 insert designs, luckily this beefy alteration is being done out of house.
Spent the day: stamping + posting 350 invites to the Welsh Women Mean Business conference, trying to adapt 2 different web designs into one, bought milk and a mini camera tripod. On the subject of photography, Mulberry's flagship store in London was tranformed into a colourful Glasto' scene (below) by photographer Venetia Dearden where she launched her festival image book. Today I sneezed 4 times, filled up with petrol and gotta head to the barracks for another drill night.
Through the Cardiff Arts Institute I was able to get theatre tickets for a £1 this evening but got no-one to go with! On top of that and the height of excitement through sneezing 4 times today - I am going to head around to one of the pubs in pontcanna for a late night solo beer. Talking of beer, it's good to hear that Peter Kay has returned to the John Smiths advertising.
First daily blog ... DONE!
Have totally lost my creative inspiration recently and not happy with any design I produce so thought I would jump on the blogging-ranting-band-wagon.
So here goes ...