With an unproductive weekend, spent not doing more of a market research assignment, I took interest in some recent typography and branding projects.
Up in Brum there is Created In Birmingham's ‘Not My Type’ Exhibition showing the work of 35 local artists who created illustrations from A-Z, 1-10 & punctuations. Visit their website or stop in if you are in the Bull Ring Shopping Centre before June 1st - it's impressive.
Not sure if you’ve noticed the new Waterstones image? Yes the beloved seller of books has re-branded. Bringing the logo up to date by loosing capital letters & trying to look a little bit more like amazon. They could have a lot of fun with it – and they have, but still I prefer the hogwartian-style older image that a book shop should represent. The more I look - it reminds me of saggy body parts!
Moving on to another typography project from advertising agency Saatchi, is the ‘Communication of Joy with Durex’. An impressive bit of work well worth the look (and a giggle!) Another re-brand was that of the famous swanky London hotel Claridge's. This was a heavy piece of work - not only was it a logo but a working image present on basically everything: 'branded teapots and egg cups through to slippers and dressing gowns'.