I haven't blogged for ages!

Today I hear BBH have said goodbye to their 28 year long account with my second favorite (my first being Lucky Brand) denim company Levis. They'll be in the market for a new agency but I'll see if I can't get busy and create some clever concepts to send their way before hand.

On the subject of clever concepts, that amazingly put together Old Spice viral ad', I blogged about a while ago, has taken itself up a notch by continuing to create brand awareness through follow up social media. Via @oldspice twitter page anyone can ask the handsome 'Old Spice Guy' something and in return large cooperations and celebs have received personal video messages from the strong scented actor!

As I said before Old Spice has always been something your dad would have in his bathroom cabinet. Today however thanks to the work of agency Wieden + Kennedy’s and this genius campaign, Old Spice will now considered as being "hip, funny and cutting-edge".

Top 3 ad's for Friday

In my current job, I spend more time making tea and waiting for photoshop to format and save, but when creating a new concept or campaign, I am never short of an idea! Whilst at a Students Union, my aim was to maximise activity whilst working to small budgets, through coming up with damn good ideas. Take a look on the campaign page of http://www.owenmorgs.com/ and see what advertising and awareness campaigns I created.

These days, with a good idea, it's so easy to create brand awareness for a product or cause using viral or hype advertising (via social media/ word of mouth). I am constantly on the look out for advertising that works. Here are my top three for this Friday:
1. Old Spice - an original ad that is planned out to the last detail. Wieden + Kennedy, a creative agency based out of Portland, Oregon took 3 days to create without using special effects. Everything you see is real! (execpt the diamonds). There is such a huge difference between how advertising effects a brand. Old Spice in the USA sponsor NASCAR yet in the UK it's known as an 'old man fragrance'! If they brought the ad over here, it would certainly boost sales.

2. In this ad, Air New Zealand send out the message that their company has nothing to hide in their air travel costs. It shows air cabin crew and pilots with their uniforms body painted on! I spotted this and had to send the link to a professional bodyartist, called John Davis. The ad isn't that amazing but a clever ad' all the same.

3. In my last blog, I mentioned the awesome Drench campaign, well Evian made a comeback with a clever computer generated gang of breakdancing, roller skating babies! After watching the video - make sure you see 'the making of...' . Vince - the cute chinease baby is just great ... 'whatup'! The global creative agency who developed the concept was BETC Euro RSCG, who carried the advert on via youtube. A London based visual effects company filmed a total of 134 babies at Pinewood Studios, UK to follow up from the underwater baby ballet of '98.

ps.

today is the 30th birthday of pac man-visit google to see what they came up with!