Monday, 19 July 2010

photos of reflection

Thought I'd upload photos of reflection to the blog. I have received many odd looks from people, whilst I'm taking what seems to them as empty photos, but they are do not know that through the eye of the camera, a reflection can pick up images of everyday people, activity and objects. I think these have all turned out quite well. Keep an eye out for what's happening in a puddle, a shop window or other shiny thing near you as you will be suprised what image it reflects.

Huw Talfryn Walters, a Welsh London based photographer also adopts a similar style. Take a look at this photo of NYC from the East River. He has had the opportunity to take portraits and photos of Catherine Zeta Jones, Karachi and even Kurdish Separatists.

Famous photographer, Irving Penn once said "photographing a cake can be art" so I hope that will encourage you to pick up a camera and start snapping. Take a look at the photography on which has a link to my flickr page if you want to see more.

Friday, 16 July 2010

Campaign Concepts - Levis

I have to admit: I am not a copywriter, so no good at juggling around words. As a wannabe creative, I am never short of a few good ideas. If you haven't heard, Bartle Bogle Hegarty (a company I would love to work for) has just ended their 28 year long account with Levis. (Take a look at this Guardian article for more info). Due to this, I set about seeing what I could come up with and have produced three campaign concepts ...
Concept 1. Fat Guy Friendly
Not a p**s take but a comical approach to promoting how flexible and comfy Levis branded jeans can be. It has hidden messages showing that it's not about body size, it's about feeling comfortable and in Levis jeans - anyone will.
Concept 2. You too could look this good*
A cheeky campaign stating that in a Levis pair of could look as good as this average everyday Joe/Josephine.
Concept 3. nothin' butt
Again showing how comfortable you can be when wearing a pair of Levis branded jeans. Snug and sitted yet flexible and snug!
Concept 4. take note
Instructing the viewer to pay attention to what Levis have to say about, you and their products.
I'll put more visuals and mock ups on the ol' facebook page and see if I can't submit some on the Creative Review Feed. Take a look and let me know what you think!

Thursday, 15 July 2010

I haven't blogged for ages!

Today I hear BBH have said goodbye to their 28 year long account with my second favorite (my first being Lucky Brand) denim company Levis. They'll be in the market for a new agency but I'll see if I can't get busy and create some clever concepts to send their way before hand.

On the subject of clever concepts, that amazingly put together Old Spice viral ad', I blogged about a while ago, has taken itself up a notch by continuing to create brand awareness through follow up social media. Via @oldspice twitter page anyone can ask the handsome 'Old Spice Guy' something and in return large cooperations and celebs have received personal video messages from the strong scented actor!

As I said before Old Spice has always been something your dad would have in his bathroom cabinet. Today however thanks to the work of agency Wieden + Kennedy’s and this genius campaign, Old Spice will now considered as being "hip, funny and cutting-edge".