1. Old Spice - an original ad that is planned out to the last detail. Wieden + Kennedy, a creative agency based out of Portland, Oregon took 3 days to create without using special effects. Everything you see is real! (execpt the diamonds). There is such a huge difference between how advertising effects a brand. Old Spice in the USA sponsor NASCAR yet in the UK it's known as an 'old man fragrance'! If they brought the ad over here, it would certainly boost sales.
2. In this ad, Air New Zealand send out the message that their company has nothing to hide in their air travel costs. It shows air cabin crew and pilots with their uniforms body painted on! I spotted this and had to send the link to a professional bodyartist, called John Davis. The ad isn't that amazing but a clever ad' all the same.
3. In my last blog, I mentioned the awesome Drench campaign, well Evian made a comeback with a clever computer generated gang of breakdancing, roller skating babies! After watching the video - make sure you see 'the making of...' . Vince - the cute chinease baby is just great ... 'whatup'! The global creative agency who developed the concept was BETC Euro RSCG, who carried the advert on via youtube. A London based visual effects company filmed a total of 134 babies at Pinewood Studios, UK to follow up from the underwater baby ballet of '98.
today is the 30th birthday of pac man-visit google to see what they came up with!