Thursday, 12 August 2010

Got some moves.

To most people, dancing is just throwing some pretty snazzy shapes on the dance floor, but it can be a powerful way of communication and influence.

In previous blogs, I've ranted on about: how amazing the 'Do the Labrini' campaign was; the pure awesome-ness of how 'Brains peform best when they're hydrated' (Drench); the equally exciting and similar 'lets observe the effect of evian on the body'. These examples of viral campaigns show that dance can be more than just the movement of the body, but is a form of performance, expression and more importanlty to ad agencies, enjoyment and interaction.

The Lynx Pulse advert from the boffins at Bartle Bogle Hegarty of 2003 will always be an earlier example. In all fairness they could have made more of the advert but it was followed up by a good tutorial website. Another successful campaign was last years T-Mobile 'Life is for Sharing' at Liverpool Street Station. This video literally dramatises the advert into 'the making of ...' and gives you an insight into what agency Saatchi & Saatchi put into creating just this short 2 1/2 minute advert. A more recent event promoting a Belgium reality show was recently staged at Antwerp Station, and used the same idea.

All these campaigns carry that feel good factor that does the brand some serious credit. By broadcasting a message by using social media and through viral advertising, was the right move for the respective companies. Talking of moves - I got some! Visit my website or get in touch if you want to find out about my creative talent

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